How to Use WhatsApp for Business: Tips and Tools
You may have already integrated platforms such as Twitter and Facebook into your social media strategy, but it’s important to recognize that WhatsApp can also play a crucial role in enhancing your brand’s online presence.
Indeed, WhatsApp goes beyond personal texting and video calls with family members in distant locations; it has substantial potential for business purposes.
WhatsApp Business was developed with the needs of small business owners in mind. It offers a valuable avenue to connect with your customers and provide them with immediate, personalized customer support.
If you’ve never contemplated the inclusion of a WhatsApp Business account in your brand’s social media strategy, we will now explore the compelling reasons why this could be a valuable addition.
Table of Contents
What is WhatsApp? & How to use it?
Using WhatsApp is quite straightforward once you become familiar with it, as its operation closely resembles texting on smartphones. This video tutorial demonstrates how to start using WhatsApp, which includes the process of adding contacts from your phone.
Here’s a step-by-step guide on how to send messages on WhatsApp:
1. Launch WhatsApp on your mobile device.
2. Tap the icon labeled ‘chats’ from the array of icons at the bottom of the screen. This action will take you to the messages tab.
3. On the top right-hand corner of your screen, tap the icon featuring a notepad and pen to begin composing a message.
4. Select a contact from your list or type the name of the person you wish to message in the search bar.
5. Once you’ve chosen your recipient, you can type your message into the message box. The messages you send will be displayed in a green box on the right-hand side of the screen, while the messages you receive will appear in a grey box on the left-hand side of your screen.
Tools and Tips - WhatsApp For Business
Under this “Tools and Tips – WhatsApp For Business” section, you can find a comprehensive WhatsApp User Manual to help you maximize the potential of this messaging platform for your business needs.
Introduction of Multiple WhatsApp Accounts:
- WhatsApp now allows the use of two accounts on Android simultaneously.
Convenience for Work and Personal Accounts:
- Helps users manage both work and personal accounts without constant logouts or needing two separate phones.
Setting Up a Second Account:
- To create a second account, a second phone number and SIM card are required, or a phone that supports multi-SIM or eSIM.
- Access the feature in WhatsApp settings by clicking the arrow next to your name and selecting “Add account.”
Customizable Privacy and Notifications:
- Users can customize privacy and notification settings for each of their accounts.
- Emphasizes the importance of using only the official WhatsApp for message security and privacy.
- Advises against downloading imitation or fake versions of WhatsApp.
- The multiple account feature will be available starting from October 19, 2023.
Introduction of New WhatsApp Features for business and people:
- Announcing several new features aimed at enhancing interactions between people and businesses on WhatsApp.
Faster Chat Experiences with Flows:
- Introducing “Flows” to enable businesses to offer a seamless experience, such as selecting train seats, ordering meals, or booking appointments, all within the chat.
- Flows will allow businesses to provide rich menus and customizable forms to meet various needs.
- These capabilities will be made available to businesses worldwide via the WhatsApp Business Platform in the near future.
Simplified Payment Process:
- Users in India can now add items to their cart and make payments directly within the chat.
- Multiple payment methods, including UPI apps, debit and credit cards, can be used.
- Partnerships with Razorpay and PayU simplify the payment process.
Meta Verification for Businesses:
- Businesses can now obtain verification from Meta, ensuring that users are interacting with genuine businesses.
- Meta Verified businesses receive a verified badge, enhanced account support, and protection against impersonation.
- Premium features include the ability to create a custom WhatsApp page for better discoverability and multi-device support for efficient customer interactions.
- Testing of Meta Verified will begin with small businesses using the WhatsApp Business app, with plans to expand it to businesses on the WhatsApp Business Platform.
Continuing Improvement for Businesses:
- WhatsApp is committed to developing features that enhance customer service and business offerings.
- The goal is to establish connections, build relationships, and facilitate more efficient interactions between businesses and customers.
Date of Announcement:
- These updates were announced on September 20, 2023, during the global Conversations event in Mumbai.
Introduction of WhatsApp App for Mac:
- WhatsApp is extending its improved desktop experience to Mac users with a dedicated WhatsApp app for Mac to make it as much efficient as possible.
Group Calling on Mac:
- The new WhatsApp app for Mac allows users to make group calls for the first time.
- Video calls can connect up to 8 people, while audio calls can involve up to 32 participants.
- Users can join ongoing group calls, review call history, and receive incoming call notifications even when the app is closed.
Enhanced User Experience:
- The app has been redesigned to provide a Mac-friendly interface, facilitating more efficient use of WhatsApp on larger screens.
- Users can easily share files by dragging and dropping them into chats and have improved access to chat history.
Privacy and Security:
- WhatsApp for Mac, like the service on other devices, maintains end-to-end encryption, ensuring the privacy of personal messages and calls.
- The new WhatsApp app for Mac is available for download from WhatsApp.com and will soon be available on the App Store.
- These enhancements were announced on August 29, 2023.
Introduction of Instant Video Messages:
New Privacy Features: Silence Unknown Callers and Privacy Checkup
Commitment to Privacy:
- WhatsApp is committed to ensuring the privacy and security of users’ messages as the core of its mission.
Enhancing Privacy Features:
- In addition to end-to-end encryption, WhatsApp has introduced several privacy features, including Chat Lock, Disappearing Messages, screenshot blocking for View Once, and the ability to keep online presence private.
Introduction of New Privacy Features:
- WhatsApp is introducing two new privacy features: Silence Unknown Callers and Privacy Checkup, both of which are available to users.
Silence Unknown Callers:
- Designed to enhance privacy and control over incoming calls.
- Automatically screens out spam, scams, and calls from unknown contacts, preventing them from ringing your phone while still displaying them in your Call list.
- A step-by-step feature guiding users through essential privacy settings.
- Helps users select the appropriate level of protection by strengthening the security of messages, calls, and personal information.
- Accessible through the Privacy settings by selecting ‘Start checkup.’
Importance of Privacy:
- Highlighting the importance of secure and private communication for users.
- Encouraging people to check in with friends and loved ones securely via private messages to ensure they have a safe space to communicate.
Date of Announcement:
- These new privacy features were announced on June 20, 2023.
Introduction of Message Editing Feature:
- WhatsApp is introducing a message editing feature that allows users to edit sent messages, providing more control over their chats.
Versatile Editing Options:
- Users can now edit sent messages, whether to correct mistakes or add extra context.
- Editing is as simple as long-pressing on a sent message and selecting ‘Edit’ from the menu within fifteen minutes of sending.
- Edited messages will be marked with ‘edited,’ making recipients aware of corrections without displaying an edit history.
- The end-to-end encryption protects both original and edited messages, as well as media and calls.
- This feature has begun rolling out to users worldwide and will be accessible to all users in the coming weeks.
Date of Announcement:
- WhatsApp announced this message editing feature on May 22, 2023.
Introduction of Chat Lock Feature:
Focus on Privacy and Security:
- WhatsApp’s commitment is to continuously innovate in order to enhance message privacy and security.
Introduction of Chat Lock Feature:
- WhatsApp is introducing a new feature called Chat Lock, providing an additional layer of security to protect intimate conversations.
Chat Lock Functionality:
- Locking a chat moves it to a separate folder, accessible only with the device password or biometric authentication (e.g., fingerprint).
- The contents of the locked chat are automatically hidden in notifications, ensuring privacy.
- Chat Lock is designed to be useful for those who occasionally share their phones with family members or in moments when someone else may handle their phone during a special chat.
- Users can lock a chat by tapping the name of a one-to-one or group chat and selecting the lock option.
- To access locked chats, pull down on the inbox, and enter the phone’s password or use biometric authentication.
- In the coming months, WhatsApp plans to add more options for Chat Lock, such as locking for companion devices and creating custom passwords for chats.
Date of Announcement:
- The Chat Lock feature was announced on May 15, 2023.
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FAQ- How to Use WhatsApp for Business: Tips and Tools
Chat Lock is a new feature in WhatsApp that adds an extra layer of security to protect your most intimate conversations. When you lock a chat, it moves to a separate folder and can only be accessed with your device password or biometric authentication, like a fingerprint. Additionally, the contents of the locked chat are hidden in notifications, ensuring privacy. You can lock a chat by tapping the name of a one-to-one or group chat and selecting the lock option.
WhatsApp now allows users to edit sent messages. To edit a message, long-press on the sent message and choose the ‘Edit’ option within fifteen minutes of sending it. The edited message will be marked with ‘edited’ so that recipients are aware of the correction, without showing the edit history.
What are the new privacy features introduced in WhatsApp, such as Silence Unknown Callers and Privacy Checkup, and how can I use them?
WhatsApp has introduced two new privacy features: Silence Unknown Callers and Privacy Checkup. Silence Unknown Callers helps screen out spam, scams, and calls from unknown contacts to enhance privacy. Privacy Checkup is a step-by-step guide accessible through the Privacy settings that helps you strengthen the security of your messages, calls, and personal information. It ensures you choose the right level of protection.
How do I send instant video messages in WhatsApp, and what's the maximum duration for these video messages?
Sending instant video messages in WhatsApp is simple. You can switch to video mode by tapping the video icon, hold to record the video, or swipe up to record hands-free. The maximum duration for these video messages is 60 seconds.
What are the key features of the WhatsApp Business updates, and how can businesses benefit from them?
WhatsApp Business updates include features like Flows, allowing businesses to offer a seamless experience for tasks like booking appointments and ordering meals directly in the chat. Simplified payment options in India make it easy to complete purchases within the chat. Businesses can also obtain verification from Meta, enhancing their authenticity and providing a better customer experience. These features help businesses improve customer service and offerings, ultimately building stronger relationships with customers.
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To avoid a WhatsApp Ban for bulk messaging, keep in mind a few things:
- USING OLDER WHATSAPP NUMBERS FOR BULK MESSAGING.
- KEEPING TIME GAPS (at least 20 secs) BETWEEN MESSAGES.
- NOT GIVING OPTION TO YOUR CUSTOMER TO UNSUBSCRIBE.
- NOT BLASTING MESSAGES TO ALL CONTACT AT ONCE(send in phases)
- DO NOT COPY AND PASTE THE SAME MESSAGES TO EVERYONE(use the time stamp feature)
For More READ at How to avoid WhatsApp Ban?
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